🔥Executive Certificate Program in General Management:
00:01- Upskilling
00:36- Introduction
01:07- Professional Journey
01:44- Overcoming Setbacks
02:28- Learning Experience
03:33- Support
03:53- Impact
04:03- Success Mantra
04:17- Hobbies
04:32- Message
*Executive Certificate Program in General Management*
Hi, I’m Shanmuganathan, a Digital Marketing Manager at GSME, leading a 22-member team of content writers, social media strategists, and UI/UX developers.
Hailing from an interior part of Tamil Nadu, I pursued a Bachelor's in Computer Engineering and later completed my MBA in 2013. My career began in performance marketing with an Australian firm, focusing on Google Ads. Over the years, I worked with OneDot Media, Joy Technologies, and Synsoft, gaining expertise in digital strategy and business growth.
Coming from a family that ran a restaurant business for over 52 years, I learned persistence, resilience, and ethical business values—principles that continue to shape my professional journey. However, with technology evolving rapidly and younger professionals entering the field, I realized that to stay competitive and transition into leadership, I needed to broaden my business acumen.
This led me to enroll in IIM Indore’s Executive Program in General Management. The curriculum’s focus on strategic leadership and business decision-making was exactly what I needed. Within two months of starting the course, I received seven job offers, including from WhatsApp
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